The Patient Voice: Capturing Patient Preferences in Decision-Making.

Virtual | 14:00 - 17:30 BST | Thursday 8 July
15:00 - 18:30 CET | 09:00 - 12:30 EST | 08:00 - 11:30 CST


Traditional value assessment and reimbursement decision-making often ignores value elements that are important to the patient or to wider society. These values and preferences are not adequately captured in traditional outcome measures, and so what is important to patients in their treatment journey is often misrepresented.

In this Masterclass, we move beyond narrow definitions of patient benefit to capture what really matters to patients.

We explore what matters to patients when considering their treatment options, including treatment acceptability, administration mode, and other treatment features. Patient preference studies identify the most critical characteristics of a treatment and examine the trade-offs that patients are willing to make between them.

OHE experts explain how credible and insightful evidence on patient preferences can be generated and discuss how they can be incorporated into Health Technology Assessment and reimbursement decision-making. They will discuss a range of critical challenges in considering patient preference studies in reimbursement decisions with a panel of international experts to understand when these studies can be more valuable to the decision process, and how their role can be strengthened.